Company Profile

Decision Sciences Research Associates (DSRA) was formed in 1981 to meet the needs of business, government, non-profit, and academic organizations for high quality, strategy-oriented research services. We recognize the value of business investments in customers and employees, and have designed research systems which help to nurture long-term mutually beneficial relationships with both. We are experts in customer satisfaction engineering.

Decision Sciences specializes in customer opinion and satisfaction surveys, and we have paved the way in developing Tracking Surveys which continuously monitor customer satisfaction. We have refined the tools and expertise required to take advantage of existing administrative data, as well as mount either one-time or continuous tracking surveys which measure customer product purchase and quality, service interactions, re-purchase decision making, and the components of satisfaction and loyalty. We have found that one key component of customer satisfaction is the company’s business culture, thus we have also refined employee attitude surveys to complement the customer satisfaction measures.

We focus on helping to identify and fully utilize the information needed to implement a business strategy cost-effectively. The DSRA team developed its own unique software systems that provide a convenient, fully-customized, and accountable platform for the analysis of data – whether that involves routine administrative data or survey instruments which we field.

Decision Sciences successfully combines expertise in organizational and behavioral sciences with statistical research methodologies and computer science to produce the research necessary to support informed strategic decisions. DSRA provides actionable recommendations, legally defensible compensation strategies, and timely, understandable answers to marketing and policy-related questions. We do the science, so that our clients can confidently focus on the business.

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