Mailed Surveys: InstaPrint System

Decision Sciences conducts daily mailings of outbound surveys on behalf of our clients. Many of these are surveys which follow-up on some transaction contact between the client and their customers or members. Records of these transactions are continuously sent to DSRA so that we can mail surveys immediately after the contact. Mailings are typically accomplished by printing survey recipient's names, addresses and survey ID values on pre-printed survey instruments using our high-speed laser printers.

Additionally, DSRA has developed a strategy to print entire surveys on blank stock to allow customizing survey instruments for each individual recipient. This is done by adding or omitting questions or answer choices based on information known about sample members. Thus survey instruments can be tailored to exclude sections which are inappropriate for a particular class of respondents, or to include additional detailed questions in pre-defined sub-samples of respondents.

Using the InstaPrint ™ system and our RefBase library of survey formats, we are able to implement variable content surveys and to prototype new survey question wordings without the lengthy delays that offset printing requires.