Survey Research
Decision Sciences provides a full range of
survey research services – from questionnaire and sample design through implementation, to analysis and interpretation of the results. Our extensive survey expertise, and the
unique set of tools and software that we have perfected, ensure the
surveys are cost-effective, timely, analytically robust, and policy
oriented. We conduct market and policy
research , customer and member
satisfaction and loyalty and employee
attitude surveys using our experience in:
• Designing appropriate
and cost-effective samples for any combination of mail, telephone,
web-based and in-person surveys.
• Using advanced outreach
techniques to ensure maximum response rates.
• Providing results which
are both understandable and actionable.
Tracking Surveys: Decision Sciences pioneered software and
methodologies for conducting Tracking Surveys – a unique product for customers who need
continuous measurement of their customers' opinions. We have developed our own unique software
systems to minimize issues which reduce the effectiveness of surveys,
increase costs, delay mailings, hamper information feedback, or lose
data.
Mail Questionnaires
are printed using our InstaPrint
ä high speed laser technology. We can print and mail
surveys on demand without waiting for conventional printing of
questionnaires and envelopes. InstaPrint ä also allows us to
easily customize survey contents to ask unique questions of particular
recipients.
Telephone surveys
are conducted from our in-house telephone interviewing center with
trained bi-lingual interview staff. Telephone scripts use the CATI (Computer Automated Telephone Interviewing) system which has been
designed to ensure maximum responses, and to avoid common phone survey
bias.
Web-based surveys
are implemented at one of DSRA's 12
specialized web-based “Research Portals”.
Survey instruments are fully interactive to support response
validation, custom skip patterns and real-time database
connections.
Web-Based
Report Management System (RMS)
provides a continuously updated web-based reporting system.
DSRA can provide reports automatically customized to various user
levels, eliminate data distribution issues, and maximize data
availability.
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